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"There is something about our markets that you can never get shopping in the stores here in North America, the energy, the fun, the friendship, the community, and all the bustling of the market."
That's what Nigerian-American entrepreneur Abiodun Adetu has to say about her brainchild, Naija Market Day, a first-of-its-kind event that took place in Manitoba, Canada, over the weekend.
Taking place on the second Saturday of every month, it's designed to bring Nigerian culture to North America and feature local vendors selling everything from fashion and art to food and, of course, traditional Nigerian music and dance.
"This event has successfully bridged cultural gaps and provided a platform for local entrepreneurs to showcase their products and connect with a broader audience," Adetu says in a press release.
The CBC reports that attendees were "immersed in the rich cultural experience with traditional Nigerian music, dance performances, and interactive cultural displays."
Adetu, who is also the founder of Babsomo Communications Media, says she wanted to bring Nigerian culture to North America because "there is something about our markets that you can never get shopping in the stores here in North America, the energy, the fun, the friendship, the community,
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Social Entrepreneurship
Spotlight
Establishing a Social Enterprise Curriculum
Several British colleges and universities have embraced social entrepreneurship in their curriculum. Pathik Pathak at Southampton have introduced n interdisciplinary module in Social Enterprise, which is open to students of all year groups and across all disciplines.